Marketing Calculator
ROI / ROAS Calculator
Let visitors estimate campaign performance based on ad spend, revenue, and optional profit inputs. Great for agency, PPC, SEO, and lead generation websites.
Enter your numbers
Optional for projected customers and revenue per lead.
Optional. Helps estimate profit if only revenue is known.
Results
ROAS
4.00x
$4.00 earned for every $1.00 spent
ROI
300%
Based on revenue by default
Cost Per Lead
$62.50
Using total ad spend ÷ leads
Estimated Customers
10
From leads × close rate
ROAS: Revenue ÷ Ad Spend
ROI: (Return − Cost) ÷ Cost × 100
CPL: Ad Spend ÷ Leads
This calculator is for estimation purposes. Final profitability depends on fulfillment costs, team overhead, refund rates, close rate quality, and attribution setup.
